This is effective with the use of old fashioned paper, as it denotes the 'wanted' image that is known by the public suggesting the band is wanted. The use of musical instruments in the photograph tells us they are a band, along with the stage that becomes effective as it tells us they are performers. The relaxed layed back image is used to make people idolise them and almost create a easy going look. They also use quotes from other people which is original with a verdict with stars above them and information in the quote to promote and advertise their band making it unique and effective. They use their album cover which stands out so it can look recognisable and in bold writing has 'Debut album', which suggets to the audience that if you don't know them, give them a try.
This is an example of a very good poster in design, as it is meant to be this band in the sky, which looks like art and the togerthness of the people promoting what it's about. The fact that some people are bigger than other shows indispensibilty in the group, which we will use as there is a main role in our music video. The different colours of writing and the font tells us that this poster is fairly urban, and is aimed at a youth with bright colours and the poses of the people. Also the design of the dates, logo's and added information are effective and the title 'what's up' seems elliptical and creates an ellipsis, making the reader want to find out.
Editing seemed very difficult at the start and had a slow start to it, as we didn't know all of the effects and what to use for our video. Once we got in the hang of it it became very interesting. We used clips to go with the beat of our music using the markers and enlargement in final cut pro, we played with the motion and increased and slowed down the speed of our video, we changed clips to black and white played with noise etc. We also cut parts of our music to make it entertaining, e.g 'moonwalk', and we used the diting, the right colour balancing and also posterized clips. With the effects we changed the filters of the effects to make it fit into our video and changed the 'zoom-in zoom-out' to the main sequence of our music video aswell.
Our audience feedback has been very important, as some people are not great fans of dancing, we had to put trademark dance moves and effects in to entertain as a whole rather than make it personal, for example dance moves such as the 'moonwalk' and 'James brown shuffling' is there clearly to entertain, along with some robotic moves. However dance routines are there for the techincal dance aspects and make it hit the genre of our video. Additionally the audience suggested that some of our shots were poor in quality, so we changed this by making an effect or changin the dance scene. Also we were told by our audience the irrelevant parts of our video that we had changed, as it might seem relevant to us it doesn't mean it is relevant to the audience. We had a pattern of compliments with parts of our video such as the 'moonwalk' and the 'James Brown shuffling' which is where we had drawn our conclusion from. Referring to the Digipak, we had been helped by audience feedback with making our images simple, but yet powerful and make it enjoyable with images of dancing.
We use a photograph of the three dancers holding hands looking down, with peaceful and powerful messages through it, showing unity and love. We use this as the inside of our cover. We also use an inside of a cover with a photograph of us with the two females' heads at the bottom and the main dancer in a pose. There is a crown with two baby angels holding a crown above his head, and words around his arm saying love, live and learn. This becomes powerful in the fact that it connotes love and power through the crown, and presents nature and a supernatural feeling of heaven through the two baby angels. Our album cover shows us all dancing and the main dancer on his toes. This is a trademark picture of Michael Jackson that is used. There are also spotlights on the three dancers showing power, presence and indispensibility, and also shows that we are the main part of the song. It helps sell the product as it gives a taste of the genre of the song, and the fact that we are all dancing shows the individuality of our group. As three of us are consistently shown, the audience will be asking who are we and will want to find out.
Our video has been inspired through other videos with originality, either through semantics, performance or it being unique. For example videos such as 'Imagine' by John Lennon were effective through semantics in the video, it was disjuncture that was important in the video as John Lennon was talking about war, and he used his wife Yoko in his video opening curtainsh showing a hidden message. Videos from Prince were inspirational as he is a unique man himself, and dance moves such as splits, his high vocals and his costume was very inspirational. Our video became original through the unique dancing from the main dancer, the diversity of dance routines, the fact that Jackson 5 routines were used, James brown shuffling was used, Michael Jackson moves were used, Fred Astaire and Gene Kelly Tap dancing was used, and Ballet being seen in our video. Also the ideas from editing using effects to go with dance moves such as robot, for example changing the motion. The conventions for our music video was suppose to be modern street dance as we are three black people, but the contrast from the main dancer showing diverse dancing created a new theme and made our video original.
On performing aspects, our video becomes indispensible. As we have done a Michael Jackson video, we had to live up to his expectations of being unique and doing his dance moves. As from Michael Jacksons motown 25 Billie Jean performance, we have been inspred to perform. The trademark of his moonwalk is used in our video as it is for the fans to see and enjoy on Michaels perspective. Shuffling from James Brown was used just before the moonwalk in a silhouette in our video which was effective. Also in the verse, Fred Astaire tap dancing is also used effectively. Dance move from robot, to Michael Jackson dancing, to ballet in the routines are used to enhance our performance. The two girls perform and represented a theme of modern dancing in urban society, as they were inspired by dancing artists such as Ciara, Chris Brown, Jennifer Lopez, Beyonce etc. Lip syncing the first verse was also important as Michael Jackson performs his with a unique passion, which makes him the best and most successful in the music industry. The clutch of his mouth was impersonated in this video, along with his hand movements and rolling of the shouder. This passion of lip syncing can be seen in music videos such as 'Bad', 'They don't care about us', 'Smooth criminal' etc.
The video starts with close-ups of the three dancers panning to show the competition and act as if it is serious and play a part in warming the audience up for a dance competition. There is then the image of the population with the man in a costume, and people enjoying attention in front of the camera, which then tells the audience that the video is also about joy, also conveying the city life that is hectic and busy. Half-a-second shots are shown of the dancers to also warm the audience up of dancing and getting ready for a battle. Long shots of the dancers stretching additionally plays a part in this. The singer then performs the lyrics, and at the end of the verse shouts 'go with it Jam', which signals the beginning of the dancing, which then the song shows the diversity of dance and passion throughout the song. Dance routines are also shown to tell the audience about the unity that is formed through the three damcers being able to dance. At the end of the video, the shots are then fast, then ends with the main dancer with his arms out, which almost creates a religious symbol (Jesus dying on the cross), which is associated with Michael Jackson, showing power, indispensibilty and the feeling of a king.
As Jackson 5 are known for their singing, performance and dancing, the image of them about to dance has mass relevance to our video as they are able to show they dance through an image. The use of crossed legs, leaning back and leaning forward shows they are dancers even to an audience who doesn't know who they are. Michael Jackson in the middle and still being the smallest shows they are trying to enhance Michael's indispensibility, that he is the smallest and youngest but is still the best. As they are showing all the brothers standing in a line, it shows the brotherhood between the brothers also with their trademark afro's. Showing them with smart clothes on shows the photographs attempts of making them look cute and adorable as this was Michael Jackson's ay of fame at a young age.
This Michael Jackson album cover contains so many messages and symbolises so many secret messages as Michael Jackson sat with the artist who created the album cover. As Michael Jackson is in touch with nature, animals and art this almost defines Michael Jackson as a person. However as he was a victim of the system he was part of the conspiracy theory and shows this through the art in this work, there is a triangular image of the eye on the green wall and an image of a dog sitting on the throne with a crown. This suggests that the country is ruled by dogs and symbolises the world power with the one eye. Also Michael Jackson's love for animals is shown as he has his pet monkey 'Bubbles' wearing a crown above the mask over Michael Jackson's eyes, and there are images of animals around the picture. Also his love for children is shown around the picture as he has naked children and child angels around the picture, showing his love for nature and art.
Tuesday, 14 December 2010
This famous album cover of the Beatles walking down abbey road comes inspirational in our album cover as it symbolises the unity within the group, and as it is filmed outside their studio, it shows how a simple idea can become a huge successful message, and has become inspirational as the picture connotes four ordinary men, who mean so much to society and their communities as the photo is took on abbey road. Also with the three leading men of the photograph wearing suits by Tommy Nutter, this also connotes the ordinary life they could be living and the ordinary life they were living before their success. With the unique hairstyles of John Lennon and Harrison, it denotes their time period and shows individuality and deviance as an acceptance to society, as they are icons in the media industry so have followers from across the world.
We set our music video to be aimed at an audience of youths aged from 15-25 as it is a pop music video. Meanwhile as michael Jackson is followed by much of the older generations as he peaked in the decades of 1980-1990 and 1990-2000, it is also aimed at the people who were around that time. Michael Jackson also never accepted his colour barriers and broke this reaching to an audience of black, white and asian and is a universal figure and icon, so the audience would be even bigger than this for our music video. The genre of the video is pop/R & B video as the composition of drums is very up beat and fast tempo, it is also a dancing song as there are a lot of fast second clips with a diversity of dance moves.
We use natural lighting in our music video apart from when we are in the dance studio, as at times we use the light in the studio. We use natural lighting because we are outside in the street, which adds to the connotations of the video being a street dance theme, with which the costume plays a part in.
The two female dancers of the video have a costume of urban clothes to show it is 'street', meanwhile their costume contrasts to what the main male dancer is wearing which is his shirt tucked into his pants, with gold accessories, which coveys the theme and style of 1950s to 1990s. The male dancer 'shuffles' which is a known dance move from the 1950s from James brown. The main dancer also has a white shirt with the logo of 'Olodum', which Michael Jackson actually wears in the 'They don't care about us' video, which Olodum are a brazilian drummer group who protest for black rights in Brazil, which link to our video of creating a Michael Jackson theme, and hold a form of african pride which all three dancers are apart of. Also the main dancers shiny shoes present the modern version of James Brown and the history of black musics leather black patents or loafers.
The background and surroundings are also of graffiti, typical urban inner-city locations to enhance the theme of 'street dance'. Key props such as busses, population traffic are used to show the city life. Skate ramps are used for the background and tunnels are also used to show the outdoor life of manchester. We also dance on the top of a car park with a good background of big buildings to also portray the city life.
The close-up panning shot of the three dancers at the beginning plays a part in the narrative as the serious faces give a clue that the video is going to be a dance off. Then the low angle shot of the male doing his first dance move shows what the music video will be about with the up-beat music. There is then the long shot of the busy population running around with increased motion, and gives a theme of happiness and joy with the man in the costume, and the quick long shot of people enjoying being infront of the camera. Alot of long-shots and cutaways are used throughout the video as there is three of us dancing. Throught the first verse a long shot is turned into an establishing shot to show the scene around which comes very effective and plays as an original idea. Finally there are extreme close ups of the graffiti near the opening of the video which present urban/skating city life.
Today we are doing our fourth location on a car park, then will go to our fifth location an hour later, as we are doing lip syncing in both locations. Today will be about performance, we have an original idea with what we will do as a camera shot. Ideas such as tunnels will be used to enhance the performance and amplification of what the song will be about. The costume will outline today's theme and urban lifestyle which blends with the urban location with graffiti and litter, which are shots that will also be used in the video.
Today we are doing our third location in a dance studio, to use rehearsal as part of our theme in our video, this has been inspired by some of the videos we have seen for example, a dance studio theme from an artist called Cassie. We will be doing some of the same routines for different camera effects, to show a diversity of costume and location in the routine, which is commonly seen in dance music videos.
Today we are going to the second destination of our locations, we are using some of the same routines from our previous destination, but the freestyle will obviously be different. We are using the same routines because we are using different camera shots, and use the best versions of each routine. We have different costumes for different approaches. The location we are going to today is under another bridge, by a motorway.
Today we are going to film at a location under a bridge, we have our costume ready, our shot list ready, and have been practicing the dance routine for our video. We have been practicing together for some time before and after college. The roles we play will be two girls dancing against the main dancer which will be the man. Hopefully it will turn out how we predict it to be.
